Fire+Ice
Fire+Ice is the freeride child born from the BOGNER SPORT brand: explosive and radical, creative and poetic at the same time. The namesake is based off the legendary BOGNER film “Fire and Ice”, created by Willy Bogner Junior, which combined sport with music in an innovative way in 1986, and thus laid the foundations for a new kind of skiing and snowboard culture. From this, the functional, stylish and iconic brand of FIRE+ICE was created, calling to young free spirits who were open to something new.
The best performance in every sporting setting and beyond: Fire+Ice features high-quality functional clothing that fulfills fashion demands and sets trends at the same time. High mountains, long distances, steep descents: You can take on challenges with style when you wear the Fire+Ice designs. The outdoor brand also does everyday looks – and gives every outfit a sporty twist.
All prices are in USD. © 2026 The Startingate, Inc.
