Picture Organic Clothing is a French brand that is leading the sustainable outerwear movement with clothes and outerwear designed for younger generations. Formed in just 2008, France’s Picture Organic Clothing has rapidly become a staple brand in ski shops worldwide, best known for its strides to make apparel more sustainable. The brand was one of the first outerwear companies to eliminate toxic PFCs from their line in 2017, and helped develop the world’s first bio-based waterproof-breathable membrane in 2019. They’ve won a host of awards for products like a 100-percent recyclable ski shell, and this year's Demain Jacket, formulated from 50 percent sugarcane waste. In 2019, they were awarded B Corp status, a stringent marker of a company striving for social and environmental good.